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Note to Editors

15 Jun 2017
For Immediate Release

ACTXA SPUR SIMPLIFIES TRAINING IN YOUR HEART RATE ZONE, WITH NEW HEART RATE MONITORING 

SINGAPORE (24 May 2017) – Actxa today released the Spur, an all-day activity tracker with continuous heart rate monitoring and heart rate zone indication markers. A convenient alternative to the traditional chest strap, the Spur intends to make training in the different heart rate zones accessible to everyone, not just the athletes.

Fitness enthusiasts and professional athletes have, for decades, used their heart rate to determine the ideal intensity levels for their training. Your heartbeats tell you how well your cardio-respiratory system is working.  The more intense your workout, the higher your heart rate is.

The Spur measures your resting heart rate with a built-in sensor at the wrist, and helps calculate and track your Warm Up, Fat Burning, Cardio, Intense and Maximum heart rate zones, buzzing you when you’ve entered or exited the latter.

“It’s great that many of us are walking 10,000 steps daily, but it’s important to do it at a moderate intensity to improve our cardiovascular health,” explains Joel Chin, CEO. “We also need to make sure our sessions aren’t too intense on recovery days. With the Spur, you get the guidance and monitoring you wish for, to plan your training schedule, so your body gets both the workout and rest it needs for better health.”

In addition to monitoring your heart rate, the Spur also tracks your step count, caloric expenditure, active duration time and distance travelled. You can set personal goals and track your progress with the Actxa App, which provides you with a graphical report of your activity and stores up to 100 of these Activity Reports before overwriting them. The Spur also monitors the quality of your sleep by tracking your movements throughout the night, which provides you with a better understanding of your sleeping habits, allowing you to tweak them for better rest.

While many of these features aren’t new in the world of fitness trackers, the Spur comes at a fraction of the price, without sacrificing its reliability. “We want to make fitness attainable for everyone. A healthy lifestyle isn’t just for the technologically adept or the elite athlete with their fancy equipment. It needs to be accessible for the regular person on the street,” shares Joel.

The Spur is the latest fitness tracker to join Actxa’s range of products. Available from 1 June 2017, it retails at $99 online at www.actxa.com and at all authorised retail partners. For more information, please refer to the attached fact sheet, or log on to www.actxa.com/spur.

 

About ACTXA

Formed in 2015, Actxa is steered by a team focused on designing, developing and delivering the latest fitness technology at affordable prices. Helping track 5 billion steps made by the 156,000 participants in the National Steps Challenge organised by the Health Promotion Board in 2015, Actxa was also the official tech partner for the National Steps Challenge Season 2 in 2016.

Actxa’s tagline ‘Mind Your Fitness’ is about empowering customers to embark on healthy lifestyles through a range of innovative products all easily connected via a smart app. From daily activity trackers to a smart scale, minding your fitness is powered by Actxa’s wealth of experience in technology and biomechanics, simplified for the busy life.

 

For further information, please contact:

Marcus Soo
Tel: +65 8765 0366
Email: marcus@actxa.com
Website: www.actxa.com
Media Kit: http://actxa.com/sg/spur-media-kit/